Sensible Brand Strategy Tools That Will Change The Way You Think About Your BusinessA lot of small businesses think they either don’t need to worry about branding, or that they just can’t afford to. The truth is, building a trusted brand is even more important for smaller businesses who can’t fall back on expensive campaigns and flashy materials. Get in touch to find out how Edgeways can help you to build your brand get in touch today
Sensible Brand Strategy Tools That Will Change The Way You Think About Your Business
A lot of small businesses think they either don’t need to worry about branding, or that they just can’t afford to. The truth is, building a trusted brand is even more important for smaller businesses who can’t fall back on expensive campaigns and flashy materials. Get in touch to find out how Edgeways can help you to build your brand
If you’ve tried the DIY approach to branding, you’ll know that the ocean of information, advice and trends to keep up with is pretty overwhelming. For a small business it can be hard to know where to start and what direction to take. And branding is a slippery thing to pin down – it’s all about how other people perceive your business and, truth be told, there’s no quick and easy, surefire way to get it right. It’s a case of carefully managing lots of individual elements to encourage the right result.
Branding is at the core of everything Edgeways produces – it’s a vital part of every design brief. Over the years I’ve built up some pretty solid ways to help businesses pin down their brands. From questionnaires, worksheets and workshops to downloadable e-books and guides. There are scaleable solutions for every size and shape of business.
“A dream to work with. I can’t recommend Edgeways highly enough!“Sally, Opulentia Organics
I want your business to thrive and building your brand is that all important first step.
If your business is new, we’ll start from scratch. If you’ve been in business for a while but you’re struggling to grow I can carry out a full audit of your brand and make suggestions for improvements. Either way I’ll give you an easy to follow roadmap for building your brand.
Here are just some of the things I’ll help you to discover as we explore your brand
- Your values – what does your business stand for?
- The true, real-life benefits of your products or services
- What makes your business unique
- What sort of personality your brand should have
- Who your ideal customers are, what they need from you and how to reach them
- Who your competitors are and what you can learn from them
- Your objectives for the future
Why Choose Edgeways
Investing in design and branding for your small business is a big decision. With so many ‘experts’ shouting to be heard online, it can be heard to know who to trust and what you really need. Prices can vary wildly from next to nothing to through the roof and service levels can be just as hard to predict.
Fair Price Guarantee
I understand small businesses and I know that margins can be tight. Whilst I might not be the cheapest option, I always price my services fairly - based on the value my solutions will provide to your business.
Everyone has access to professional design tools these days – you may have even had a go yourself – and you’ll know that mistakes can be costly.
Edgeways is the real deal. I know how to make your designs effective, engaging and efficient – all the while keeping them perfectly on brand.
My job is to be your go-to expert for all things design, branding and marketing. It’s like having your own in-house designer – there whenever you need a little creative input.