Lactation Consultant Logo Design

A warm and reassuring identity design for a professional lactation consultant

The Challenge

Although Maria had been practicing as a successful lactation consultant for several years, she felt that she needed a formal visual identity and some fresh marketing materials to create the right impression with potential clients.

She asked for a design that could be used across printed literature, a website and social media that would communicate her warm, calm and respectful approach to providing breastfeeding support.

The Solution

Maria and I began by discussing her approach to work and her plans for the future in detail. From here we were able to build an in-depth picture of her brand – identifying her core values, the benefits her service offers, her key audience and many other crucial factors.

Armed with this information I was able to develop a bold but sympathetic logo design, supporting graphics and colour palette. These were then applied to essential marketing literature and a new website, complete with online booking system.

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