Head-turning marketing materials for an organic skincare range
We kicked off our work with Dash with a meeting to really get to the bottom of the Dash brand.
Di and Ash have been successfully producing their organic skin care range for several years and have a loyal customer base who love their products. Marketing was becoming a bit of a headache though and Edgeways was tasked with improving the process as well as the general quality of some core marketing materials – business cards, stationery, a product guide leaflet and a custom Mailchimp template.
Keen to avoid re-designing any packaging for their extensive range at this stage, the new materials needed to strike a balance between a fresh new look that would tell the brand’s story and engage customers, whilst remaining in-keeping with existing label designs.
To bring Dash’s visual identity and marketing materials inline with the brand values we pinned down in our initial chat, we focused on two specific details. Dash were keen to promote their natural ingredients and scientific methodology and had already begun to introduce the idea of botanicals to their packaging. Taking this a little further, we sourced some botanical etchings of dandelions, roses and other common ingredients used in Dash’s products.
We also agreed that Dash needed to make the most of their small, personal and hand produced approach by interacting with their customers – something larger producers would not be able to offer. So, on the back of the new Dash business card is an area that can be filled in by hand, giving specific advice to customers.